meet the founder

George has always been surrounded by fabrics, as the sixth generation of his family’s textile company. So, when it came to buying his own bed linen he thought surely, it would be a simple job? But no, instead he was faced with shelves and shelves of, what appeared to be, identical products that were all claiming different things.

He couldn’t believe just how complicated and confusing it was—not to mention the puzzling, outdated terminology (for example, what on earth was a “housewife pillow case”?) If he was baffled when looking for the simple things such as a great quality, white fitted sheet and duvet cover, how were others, not in the industry, meant to find it easy?

Driven by a desire to cut through the “noise” and dispel the misconceptions such as high thread count means high quality, George set about creating a beautifully simple and considered collection of the finest quality bed and bath products. Made using some of the world's best organically grown and Fairtrade certified cotton, Dip & Doze focusses on the details that will make a difference.

With that, Dip & Doze was born… offering a new, simpler approach to bed and bath linen, reimagined for contemporary living.

home comforts, simplified

We believe in subtle, everyday luxury. That the finest quality products shouldn’t just be for special occasions, they should be used and loved every day, year after year, and help remind you of the simple joys that can be found within the familiar rhythms of life at home. Those small, ordinary moments worth celebrating.

From the cotton field to the bedroom, we’ve reconsidered everything. Over 180 years of experience has taught us exactly what makes good quality home comforts fit for today's contemporary lifestyle. And the stuff that doesn’t work so well… we’ve looked at that too.

From our organic fabrics, handy size labels, extra strong elastic on our fitted sheets to our sustainable corozo nut buttons, we’ve gone the extra mile to create carefully curated collections of deeply considered products, only selling what you need to eliminate choice fatigue.

Whether you love to sleep late—wrapped in a silky soft duvet before enveloping yourself in a cosy robe, or you’re an early morning embracer—jumping out from beneath a cool and crisp one followed by a morning dip, we have thought of everything, so you don’t have to.

ethical approach

Considering we all wrap ourselves up in our covers for up to a third of our lives we think it’s pretty important to know we are not smothering ourselves in nasty chemicals, while at the same time being able to sleep well in the knowledge that all of those involved in making our products have been treated fairly too.

So we have set out to do things the right way. For us, the right way is to only use the finest, hand-picked, Organic and Fairtrade certified cotton that can be traced back to the very farm it was grown on.

Our products are always designed around you, but never at the cost of our farmers, our factory workers or our planet.

Conventional cotton growing uses more chemical pesticides and fertilizers than any other crop in the world! We want to make a difference, which is why we have set out to do things the right way, not the easiest way, and because we passionately believe we can make a difference, one product at a time.

These are comfort essentials that will make a positive difference to your daily life, to those who helped make them and to our planet. too.

our fabrics

We have spent a lifetime working with fabrics, yet we are still learning something new every day, so to expect you to understand the details behind all the technical stuff such as thread count, length of yarn and weave would be ridiculous. It would be like you buying a car, but first needing to understand how the engine is put together!

We have had the sleepless nights to make things as simple as possible for you and bring you only the very best products using the finest fabrics.

At the heart of the brand are our two core fabrics ‘The Cool and Crisp’ (Percale) and ‘The Soft and Smooth’ (Sateen). Both are beautiful, both are made from only the very finest Organic cotton, but both have slightly different properties.

Our core bed linen products are available in both our fabrics. For designs where you don’t have a choice, well that’s because we have chosen the best suited, so you don’t have to.

‘The Cool and Crisp’ (Percale)

  • Organic & Fairtrade cotton
  • Cool to the touch
  • Lightweight & breathable-perfect for warmer sleepers or the summer months
  • Comparable to a crisply ironed shirt or most hotel bedlinen
  • Durable- It will become even more beautiful with every wash
  • It has a matte finish

‘The Soft and Smooth’ (Sateen)

  • Organic & Fairtrade cotton
  • Gorgeously smooth
  • Soft and cosy- ideal for all year round
  • Comparable to the best hug or your favourite old t-shirt
  • Naturally wrinkle resistant
  • A very subtle sheen (not shiny)

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