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meet the founder

George has always been surrounded by fabrics, as the sixth generation of his families’ textile company. So, when it came to buying his own bed linen he thought surely, it would be a simple job? But no, instead he was faced with shelves and shelves of, what appeared to be, identical products that were all claiming different things.

He couldn’t believe just how complicated and confusing it was - not to mention the puzzling, outdated terminology (for example, what on earth was a “housewife pillow case”?) If he was baffled when looking for the simple things, such as a great quality, white fitted sheet and duvet cover, how were others, not in the industry, meant to find it easy?

Driven by a desire to cut through the “noise” and dispel the misconceptions, such as, high thread count means high quality, George set about creating a beautifully simple and considered collection of the best bed and bath products. Made using only the finest organically grown and Fairtrade certified cotton, Dip & Doze focusses on the details that will make a difference.

With that, Dip & Doze was born… offering a new, simpler approach to bed and bath linen, reimagined for contemporary living.

sleep simplified

From sunset to sunrise, our daily lives revolve around sleeping, waking, showering and bathing. If you think about it, when you’re at home you probably spend more time tucked up in bed or wrapped up in your towels than you do in your clothes.

Dipping and dozing (sorry, we couldn’t help ourselves) are such a part of our everyday routine that we have taken it upon ourselves to create, what we think is the perfect bedding. We have worked tirelessly to get the fundamentals right and simplify something that shouldn’t be so complicated.

From the cotton field to the bedroom we’ve reconsidered everything, from our organic cotton fabrics, handy size labels, extra strong elastic on our fitted sheets to our eco friendly coconut buttons, we’ve gone the extra mile to create a range of deeply considered products, only selling what you need. Things that will make a positive difference to your daily life, to those who helped make them, and to our planet too.

ethical approach

Considering we all wrap ourselves up in our covers for up to a third of our lives we think it’s pretty important to know we are not smothering ourselves in nasty chemicals, while at the same time being able to sleep well in the knowledge that all of those involved in making our products have been treated fairly too.

So we have set out to do things the right way. For us, the right way is to only use the finest, hand-picked, Organic and Fairtrade certified cotton that can be traced back to the very farm it was grown on.

Our products are always designed around you but never at the cost of our farmers, our factory workers or our planet.

Conventional cotton growing uses more chemical pesticides and fertilizers than any other crop in the world! We want to make a difference, which is why we have set out to do things the right way, not the easiest way, and because we passionately believe we can make a difference - one sheet at a time.

our fabrics

We have spent a lifetime working with fabrics, yet we are still learning something new every day, so to expect you to understand the nitty gritty details behind all the technical stuff such as thread count, length of yarn and weave would be ridiculous. It would be like you buying a car, but first needing to understand how the engine is put together!

We have had the sleepless nights to make things as simple as possible for you and bring you only the very best products using the finest fabrics.

At the heart of the brand are our two core fabrics ‘The Cool and Crisp’ (Percale) and ‘The Soft and Smooth’ (Sateen). Both are beautiful, both are made from only the very finest Organic cotton, but both have slightly different properties.

Our core bedlinen products are available in both our fabrics. For designs where you don’t have a choice, well that’s because we have chosen the best suited, so you don’t have to.

‘The Cool and Crisp’ (Percale)

  • Organic & Fairtrade cotton
  • Cool to the touch
  • Lightweight & breathable-perfect for warmer sleepers or the summer months
  • Comparable to a crisply ironed shirt or most hotel bedlinen
  • Durable- It will become even more beautiful with every wash
  • It has a matte finish

‘The Soft and Smooth’ (Sateen)

  • Organic & Fairtrade cotton
  • Gorgeously smooth
  • Soft and cosy- ideal for all year round
  • Comparable to the best hug or your favourite old t-shirt
  • Naturally wrinkle resistant
  • A very subtle sheen (not shiny)

Sleep Simplified

We all sleep, we all wash, we’ve been doing so forever, so when did buying bedding and towels become so complicated? We are here to make things simpler and do things the right way. We won’t bore you with thread counts or fabric make up, instead we’ve simply drawn upon our 180 years of textile expertise to create the perfect products, using the perfect fabrics, every time. Luxury bedding, reimagined for contemporary living.
  • The Finest Organic, Ethically Sourced, Fairtrade Cotton

    Learn More

    The Finest Organic, Ethically Sourced, Fairtrade Cotton

    All our products are made using 100% organic and Fairtrade certified cotton, grown without the use of harmful chemical pesticides, fertilizers or GMO’s. Our cotton also relies 100% on rainwater, so no outside water has to be used.

    We always pay a fair price, so our farmers who grow our cotton, the weavers who produce our fabric and the factory workers who make our products can lead the quality of life they deserve.

    This all means that we can sleep well in the knowledge that we’re doing our bit; for all those involved in producing our products, for the environment, and for you too!

  • The Ultimate
    Weave And
    Thread Count

    Learn More

    The Ultimate Weave and Thread Count

    As we said we really don’t want to bore you silly, but we need to quickly show you that we know what we are talking about.

    As consumers we are led to believe that the measure of quality is ‘thread count’, and the higher it is the better the quality.

    Threadcount is simply a measure of the number of threads per square inch, it has nothing to do with the quality of threads or the cotton used. Agreed, a high number sounds impressive, but more threads can in fact make your sheets heavier, rougher and less durable.

    Using all our knowledge we have created the very best fabrics so you don’t need to worry.

  • Usability, Washability & Durability

    Learn More

    Usability, Washability & Durability

    Dip & Doze is designed around you and the things you do daily.

    180+ years of experience has taught us exactly what makes good quality sheets fit for todays contemporary lifestyle. We have considered everything from the cotton field to the bedroom.

    And the stuff that doesn’t work so well… we’ve looked at that too. From the materials we choose, to the little touches that make life easier.

    Whether you love to sleep late, wrapped in a silky soft duvet, or you’re an early morning embracer, jumping out from beneath a cool and crisp one. We have thought of everything so you don’t have to.

  • The Finest Organic, Ethically Sourced, Fairtrade Cotton

    All our products are made using 100% organic and Fairtrade certified cotton, grown without the use of harmful chemical pesticides, fertilizers or GMO’s. Our cotton also relies 100% on rainwater, so no outside water has to be used.

    We always pay a fair price, so our farmers who grow our cotton, the weavers who produce our fabric and the factory workers who make our products can lead the quality of life they deserve.

    This all means that we can sleep well in the knowledge that we’re doing our bit; for all those involved in producing our products, for the environment, and for you too!

  • The Ultimate Weave And Thread Count

    As we said we really don’t want to bore you silly, but we need to quickly show you that we know what we are talking about.

    As consumers we are led to believe that the measure of quality is ‘thread count’, and the higher it is the better the quality.

    Threadcount is simply a measure of the number of threads per square inch, it has nothing to do with the quality of threads or the cotton used. Agreed, a high number sounds impressive, but more threads can in fact make your sheets heavier, rougher and less durable.

    Using all our knowledge we have created the very best fabrics so you don’t need to worry.

  • Usability, Washability & Durability

    Dip & Doze is designed around you and the things you do daily.

    180+ years of experience has taught us exactly what makes good quality sheets fit for todays contemporary lifestyle. We have considered everything from the cotton field to the bedroom.

    And the stuff that doesn’t work so well… we’ve looked at that too. From the materials we choose, to the little touches that make life easier.

    Whether you love to sleep late, wrapped in a silky soft duvet, or you’re an early morning embracer, jumping out from beneath a cool and crisp one. We have thought of everything so you don’t have to.

the best quality… fairly priced

In order for us to sell the highest quality, sustainably sourced and ethically produced products at a genuinely fair price, we had to go direct to the cotton fields. This was the only way we could guarantee the quality and fairness of the whole supply chain from the farmers who grow our cotton right through to the people who stitch our products. By selling it to you direct online we can then dodge the high street mark ups and crazy licencing fees meaning you can sleep well knowing you are buying the best possible products at the fairest price.

we really hope that you’ll love your new bedding as much as we do....

We're so confident that you'll fall in love with your new luxury bedding and towels that we give you a 30 night trial just to make sure! If for any reason you’re not happy we offer free returns and 100% of your money back*

  • 30 night trial

  • Free returns

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