The Ultimate Weave And Thread Count
As we said we really don’t want to bore you silly, but we need quickly show you that... Learn More
As we said we really don’t want to bore you silly, but we need to quickly show you that we know what we are talking about.
As consumers we are led to believe that the measure of quality is ‘thread count’, and the higher it is the better the quality.
Thread count is simply a measure of the number of threads per square inch, it has nothing to do with the quality of threads or the cotton used. Agreed, a high number sounds impressive, but more threads can in fact make your sheets heavier, rougher and less durable.
Using all our knowledge we have created the very best fabrics so you don’t need to worry.