All our products are made using 100% organic and Fairtrade certified cotton, grown without the use of harmful chemical pesticides, fertilizers or GMO’s.

80% of the water used to grow our cotton comes from rainwater; by recycling it efficiently very little outside water has to be used.

We always pay a fair price, so our farmers who grow our cotton, the weavers who produce our fabric and the factory workers who make our products can lead the quality of life they deserve.

As we said we really don’t want to bore you silly, but we need to quickly show you that we know what we are talking about.

As consumers we are led to believe that the measure of quality is ‘thread count’, and the higher it is the better the quality.

Using all our knowledge we have created the very best fabrics so you don’t need to worry.