• Organic & Fairtrade

    Ethically made and sustainably sourced; free from artificial pesticides.

  • 30 Night Trial

    Buy it, use it, and if you don’t absolutely love it, send it back for free.

  • The Perfect Materials

    Be befuddled by thread count no longer; our perfect range is pure simplicity.

  • 180 Years Expertise

    This isn’t just a hobby; our textile expertise stretches back six generations.

Beautifully simple bed linen, designed for your life
Beautifully simple bed linen, designed for your life
Lovingly made bath linen
Lovingly made bath linen
Learn more on The Journal
Learn more on The Journal

Featured Products

Discover our thoughtfully crafted favourites

  1. The perfect fitted sheet
    The perfect fitted sheet
    £35.00
  2. The edged set
    The edged set
    £70.00
  3. The original set
    The original set
    £45.00
  4. The bath sheet
    The Bath Sheet
    £32.00
  5. The amongst the stars set
    The amongst the stars set
    £95.00
  6. The simple embroidered set
    The simple embroidered set
    £85.00

the best quality… fairly priced

In order for us to sell the highest quality, sustainably sourced and ethically produced products at a genuinely fair price, we had to go direct to the cotton fields. This was the only way we could guarantee the quality and fairness of the whole supply chain, from the farmers who grow our cotton right through to the people who stitch our products.

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the best quality… fairly priced
Sleep Simplified

Sleep Simplified

We all sleep, we all wash, we’ve been doing so forever, so when did buying bedding and towels become so complicated? We're here to make things simpler and do things the right way. We won’t confuse you with thread counts or fabric make up. More about us
  • The Finest Organic, Ethically Sourced, Fairtrade Cotton

    All our products are made using 100% organic and fairtrade certified cottont...

    Learn More

    The Finest Organic, Ethically Sourced, Fairtrade Cotton

    All our products are made using 100% organic and Fairtrade certified cotton, grown without the use of harmful chemical pesticides, fertilizers or GMO’s.

    80% of the water used to grow our cotton comes from rainwater; by recycling it efficiently very little outside water has to be used.

    We always pay a fair price, so our farmers who grow our cotton, the weavers who produce our fabric and the factory workers who make our products can lead the quality of life they deserve.

    This all means that we can sleep well in the knowledge that we’re doing our bit; for all those involved in producing our products, for the environment, and for you too!

  • The Ultimate
    Weave And
    Thread Count

    As we said we really don’t want to bore you silly, but we need quickly show you that...

    Learn More

    The Ultimate Weave and Thread Count

    As we said we really don’t want to bore you silly, but we need to quickly show you that we know what we are talking about.

    As consumers we are led to believe that the measure of quality is ‘thread count’, and the higher it is the better the quality.

    Thread count is simply a measure of the number of threads per square inch, it has nothing to do with the quality of threads or the cotton used. Agreed, a high number sounds impressive, but more threads can in fact make your sheets heavier, rougher and less durable.

    Using all our knowledge we have created the very best fabrics so you don’t need to worry.

  • Usability, Washability & Durability

    Dip & Doze is designed around you and the things you do daily. 180+ years experience...

    Learn More

    Usability, Washability & Durability

    Dip & Doze is designed around you and the things you do daily.

    180+ years of experience has taught us exactly what makes good quality sheets fit for today's contemporary lifestyle. We have considered everything from the cotton field to the bedroom.

    And the stuff that doesn’t work so well… we’ve looked at that too. From the materials we choose, to the little touches that make life easier.

    Whether you love to sleep late, wrapped in a silky soft duvet, or you’re an early morning embracer, jumping out from beneath a cool and crisp one, we have thought of everything so you don’t have to.

  • The Finest Organic, Ethically Sourced, Fairtrade Cotton

    All our products are made using 100% organic and fairtrade certified cottont...

    Learn More

    All our products are made using 100% organic and Fairtrade certified cotton, grown without the use of harmful chemical pesticides, fertilizers or GMO’s. Our cotton also relies 100% on rainwater, so no outside water has to be used.

    We always pay a fair price, so our farmers who grow our cotton, the weavers who produce our fabric and the factory workers who make our products can lead the quality of life they deserve.

    This all means that we can sleep well in the knowledge that we’re doing our bit; for all those involved in producing our products, for the environment, and for you too!

  • The Ultimate Weave And Thread Count

    As we said we really don’t want to bore you silly, but we need quickly show you that...

    Learn More

    As we said we really don’t want to bore you silly, but we need to quickly show you that we know what we are talking about.

    As consumers we are led to believe that the measure of quality is ‘thread count’, and the higher it is the better the quality.

    Thread count is simply a measure of the number of threads per square inch, it has nothing to do with the quality of threads or the cotton used. Agreed, a high number sounds impressive, but more threads can in fact make your sheets heavier, rougher and less durable.

    Using all our knowledge we have created the very best fabrics so you don’t need to worry.

  • Usability, Washability & Durability

    Dip & Doze is designed around you and the things you do daily. 180+ years experience...

    Learn More

    Dip & Doze is designed around you and the things you do daily.

    180+ years of experience has taught us exactly what makes good quality sheets fit for todays contemporary lifestyle. We have considered everything from the cotton field to the bedroom.

    And the stuff that doesn’t work so well… we’ve looked at that too. From the materials we choose, to the little touches that make life easier.

    Whether you love to sleep late, wrapped in a silky soft duvet, or you’re an early morning embracer, jumping out from beneath a cool and crisp one. We have thought of everything so you don’t have to.

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