Beautiful, breathable and naturally relaxed, linen only gets better with age. Treat it kindly and it’ll reward you with softer, comfier nights for years to come.

how often?

For that fresh-sheet feeling, we recommend washing your linen bedding around every two weeks. Hot sleepers or warmer summer nights may call for a little more often.

And having a second set on rotation means you’ll never be without your favourite bedding on laundry day.

what temperature?

We suggest washing at 30–40°c on a gentle cycle. It’s warm enough to lift dirt and natural oils while still being energy efficient and kind to your bedding. You can wash linen at very high temperatures, but this can make it feel stiffer when dried.

An extra spin at the end can also be a real game-changer. Because linen holds a lot of water, it helps remove excess moisture and any minerals that might affect the feel.

separation

Be sure not to mix your load with items that might snag your bedding like zippers and bras.

Wash whites separately to keep them beautifully bright, and group similar colours together to help preserve their shade.

button up

Avoid a tangled bundle of sheets and pillowcases at the end of your cycle by always buttoning up your duvet cover beforehand.

give it room

Only fill your washing machine three quarters full. Giving your linen bedding plenty of room to move around in the water helps them soften, get beautifully clean and rinse properly.

drying

To dry, simply tumble dry on a cooler temperature or line dry outside.

A gentle tumble dry on a low heat can work wonders for softening the fibres of linen. Wool dryer balls are also a brilliant alternative to fabric softener.

Leave enough space for you bedding to move in the dryer to help reduce friction and wear. It’s best to dry towels and heavier textiles separately, too, as they can be tough on your sheets.

mind the sunshine

Sunshine naturally bleaches fabric, which is ideal for whites and lights, but not so great for darker shades. With darker coloured fabrics, try to avoid extended exposure to direct sunlight, and dry inside out. This will help preserve colour and keep it looking its best for longer.

to iron or not to iron?

One of the joys of 100% linen bedding is that it really doesn’t need ironing. Its naturally relaxed, slightly rumpled look is all part of the charm, so once it’s dry, you can simply pop it straight back on the bed.

If you would like to give it a quick press, give it a quick iron with a medium-hot iron, ideally while the linen is still slightly damp.

spills happen

Breakfast in bed doesn’t always go to plan. Treat stains as soon as you can with a suitable stain remover or a little detergent before washing as normal.

Keep cotton and linen bedding somewhere cool, dry and out of direct sunlight. Make sure everything is completely dry before packing it away, as trapped moisture can lead to mildew.

Natural fabrics like a little breathing room, so avoid airtight plastic boxes where possible.

White bedding is a classic for a reason, and thankfully, keeping it looking bright and beautiful doesn’t need to involve anything too complicated.

keep whites together

Even pale colours can gradually transfer dye, while heavily soiled items can release dirt into the wash, so give your white bedding its own load where you can.

If you’d prefer to cut down on laundry loads, whites and very light shades can be washed together, just bear in mind that over time, this will take a little of the brightness out of your whites.

less detergent, more brightness

Go easy on the detergent too. More doesn’t necessarily mean cleaner. Using too much can create excess suds that don’t rinse away properly, leaving behind residue and trapped dirt that can make whites look dull over time.

It’s also worth giving your washing machine a regular clean, as build-up inside the drum can find its way onto your lovely sheets.

a little sunshine

Let the sunshine lend a helping hand. The sun’s UV rays work wonders in naturally brightening whites, plus sunshine also acts as a natural disinfectant!

tackling stubborn stains

At all costs, don’t use products containing bleach. If you’re tackling a particularly stubborn stain, an oxygen-based bleach is a gentler alternative to traditional chlorine bleach. It uses much gentler sodium percarbonate to get the job done while being kinder to your items and the environment.

a deeper refresh

Every so often, white bedding may benefit from a deeper refresh.

To do this without chemical cleaning products, mix around half a cup of distilled white vinegar with approximately four litres of warm water and leave your sheets to soak for about an hour.

Once soaked, rinse them well and wash as normal with your usual detergent. You can also add a little lemon juice to the wash.

Here’s how to keep your towels and robes feeling soft, spa-like and in tip-top shape for plenty more baths, showers and slow Sunday mornings.

how often?

This depends how often you use your towel, but for bath towels, around once a week is a good rule of thumb. You may want to wash hand towels a little more often, and for face towels, we’d recommend washing them after every use.

Robes can go a little longer between washes. Simply wash when they need a freshen up.

what temperature?

Wash at 30–40°c using a gentle detergent. Higher temperatures are fine when a deeper clean is needed, but doing this too often can be tougher on towel fibres, which can lead to a rough feeling over time.

less is more

Go easy on the detergent. Using too much can build up in the fibres, leaving your towels feeling a little stiff and less soft and fluffy.

Go very easy on the fabric softener, too, or skip it altogether. It can coat the cotton loops, reducing absorbency and leaving your towels feeling stiff and scratchy over time—exactly the opposite of what you want.

should you wash towels with vinegar?

If your towels start to feel a little stiff or scratchy, detergent build-up may be the culprit.

To help freshen the fibres, hand wash them with around a cup of white vinegar, then rinse thoroughly and wash as normal. We’d avoid pouring vinegar directly into the washing machine, as it can be tough on some rubber seals and components.

Don’t worry about any smell, the scent completely dissipates during the washing process.

give them space

Don’t pack the drum too tightly. Towels and robes need room to tumble around so they can wash and rinse thoroughly.

Keep zips, hooks and anything that can snag towels well away from those lovely loops.

It’s best to wash them separately from lighter clothing and bedding too, as towels cause friction on these items.

drying

Air-drying can help extend the life of your towels, so it’s our preferred option.

Avoid popping them directly on top of a radiator, as too much heat can leave them over-dried and crusty. A clothes horse nearby works well, or even better, hang them outside on a breezy day. The movement helps fluff them up naturally, a little like a tumble dryer would.

Once dry, give your towels a good shake to soften them. If they still feel a little stiff after air-drying, a few minutes in a tumble dryer can help bring back some more softness.

If tumble drying from wet, choose a low heat setting and avoid over-drying, as removing too much moisture can leave towels feeling rough.

caught a loop?

Snags happen. If you spot a pulled loop, resist the temptation to tug it — simply snip it neatly with a pair of scissors.

We recommend using a gentle detergent that’s kind to your skin, the environment and your home comforts. Harsh formulas can fade colours and weaken fibres over time, so a little care here can really help maximise their lifespan.

As with most things in life, the best detergents are those which are natural and use gentle, plant-based ingredients. If you’re unsure of what to avoid, steer clear of anything brightly coloured or strongly scented.

More detergent doesn’t mean a better clean, either. Use only what you need for the size of the load, measuring with the cap or scoop provided. Too much can leave residue behind on the fibres, which can affect how your bedding and towels feel over time.

For cotton bedding, use fabric softener very sparingly, if at all. Too much can build up on the fibres and gradually affect some of cotton’s natural qualities, including breathability.

For linen bedding, towels and robes we’d recommend always skipping the fabric softener altogether. Although you’d think a ‘fabric softener’ would be a no-brainer for softening your linen bedding and towels, it can coat the fibres and have the opposite effect over time, whilst also reducing absorbency. Linen will also soften beautifully all by itself with every wash.