our conscious approach

Our design ethos is based on the Nordic tradition of simple, functional, beautifully made everyday items. We believe in the importance of timeless, seasonless design and pieces that become more beautiful as they age. By making fewer, high-quality pieces, you can buy less and choose well.

Extending the life of the things we love to surround ourselves with is one of the most important things we can do for the environment. Buying one quality item that lasts for years has a significantly smaller impact than purchasing multiple poor-quality garments over the same period of time.

We believe this starts with education around the resources and craft that goes into making the things we all love. When we value and cherish our carefully chosen pieces more, we hold on to them for longer, seeing signs of ageing as something beautiful to be celebrated rather than imperfections.

We always strive to create the best possible version of each product, thoughtfully designing and meticulously crafting every detail to ensure you use and love every item for years to come. Extend the life of your items for even longer with a little help from our care guides.

When deciding where to manufacture, as well as considering each partners individual skills and strengths, we look at the proximity to the source of the raw material to reduce our carbon footprint.

We also choose to boat our goods to further reduce our carbon emissions.

Our office and warehouse run at 75% self-sufficiency after installing a solar panel system. Our vision is to become 100% reliant on self-generated renewable energy by storing excess energy to be used through the mornings and evenings of the winter months.