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Our Philosophy

everyday quality

Beautifully made, indulgent products shouldn’t just be for special occasions. We think they should be used every day, year after year. To help remind us of the simple joys that can be found in our everyday. Those small, ordinary moments are worth celebrating.

deeply knowledgeable

Baffled by marketing jargon? Struggling to navigate through outdated terminology? To expect you to make head or tail of sales gimmicks and understand technical details such as thread count, length of yarn & weave would be like buying a car, but first needing to learn how the engine is put together!

You deserve to shop with ease. So, we've drawn on our 180 years of textile expertise to find the perfect alchemy for comfort & durability, all whilst doing things the right way. For us, that’s putting our planet & those who make the things we love first.

cutting waste

By selling directly to you & cutting out the middle-man, we don’t have to commit to seasonal collections, wholesale markups or large orders that often result in waste.

With our simplified buying process, you can spend your time getting those all important, precious zzz’s instead. Safe in the knowledge that you own the finest quality, ethically & sustainably made comforts.