further complications for cotton farmers
Many cotton farmers in developing countries live below the poverty line and are dependent on middlemen who often buy their cotton at prices below the cost of production. This situation is worsened by the fact that cotton trade is heavily distorted by government subsidies given to cotton farmers in rich countries like the US and EU. This creates a market that allows these countries to export their cotton at artificially low prices that small-scale farmers in countries such as Africa and India are unable to compete in. Knowing this, we joined Fairtrade and worked with them to find Fairtrade certified factories and farms, there was simply no other option for us. We started our journey with a mission to support the incredible and talented workers that we met in India.
grounds for hope
Coffee. It’s where Fairtrade started 25 years ago. After your blissful night’s sleep, there’s nothing like a mug of the good stuff in the morning, right? Imagine a world without it… yikes! But with most coffee farmers living on so little a day, fewer young people are going into the industry. When you buy Fairtrade coffee, you’re not only ensuring fair prices, supporting the structures that underpin skilled coffee farming and helping to provide environmental training, but also making coffee growing more attractive and sustainable for young people.
it all adds up
Fair pay, fair prices and communities with a future. Fairtrade is helping to make the world a better place, however, they need our help more than ever. Volatile markets, the rise in ‘fairwashing’ and climate change are all causing acute inequality. Every purchase makes a difference.